Summer is on its way out, and whether you experienced a slump or a rush this season, as a savvy craft business owner, you already have your sights trained on the holidays. First, give yourself a pat on the back for being on track. Second,...
7 Proven Tips for an Optimal Online Shopping Experience A customer finds your latest fabric bundle on Instagram. They click through, excited… only to get lost in confusing menus, squint at dim product photos, and abandon their cart when shipping fees pop up at the last...
Smart craft business owners know that creating beautiful products is only half the battle; getting those creations in front of the right people is just as important. However, with numerous advertising options available, it can be challenging to determine what truly works for small retailers...
As crafters, the Stitchcraft Marketing team is always thinking about and looking at fun new crafting products. We make our wishlists early and update them often in preparation for the holiday season. Our team knits, quilts, sews, sculpts, paints, and crochets, so we’re always on...
Small craft businesses thrive on community connections. Our strongest customer relationships are built on the simple actions that make shopping and crafting a pleasurable experience, whether it’s answering a quick question about products, following up with a customer who left a cart full of yarn,...
As a craft business owner, your website is your digital storefront—the place where your creativity, hard work, and unique offerings shine for the world to see. However, just like your business, your website can reach a point where it no longer meets your needs or effectively...
For small business owners—especially those in the craft and handmade sector—a looming recession can feel like a dark cloud gathering overhead. A recession brings uncertainty, tight budgets, and potential disruption to the business you've poured your heart into. But understanding what makes a recession so...
Trade shows provide a fantastic platform for craft businesses to shine, offering opportunities to connect with artisan buyers, showcase the artistry behind handmade products, and tap into niche markets that appreciate creativity and originality. These events are more than just a venue to display your...
Stitchcraft Marketing’s new book Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships is packed with useful, actionable tips and techniques to strengthen and expand your craft business. Gathering over 50 years of combined marketing experience in...