We Made the Checklist For You! Here at Stitchcraft Marketing, we've put together a free marketing task checklist designed specifically for small craft business owners — the kind of people who have more passion than time, and more creativity than marketing budget. It's a curated list of...
Each year, the Stitchcraft Marketing team comes together to compile and discuss trends we’re seeing within the craft industry. We also like to take it a little further than the inventory you can stock your shop with–at Stitchcraft, we like to dig into how you...
You’ve grown your business, and you think you’re ready to hire some outside marketing help to make some even bigger things happen. Congratulations! Before you plan to hire a social media manager (SMM) or marketing agency to bring those big ideas to fruition, review the...
Evergreen content is the quiet workhorse of your marketing strategy. It’s the blog post that keeps showing up in search results, the tutorial that gets shared again and again, the video that answers a question your customers will still be asking five years from now....
There are days when you’re knee‑deep in fabric bolts, counting skeins, prepping class kits, or simply trying to catch your breath as a small business owner. That’s exactly when your content can continue working for you. Evergreen content is a key marketing tool that can...
When craft brands come to us, the questions are almost always the same: “What should I be doing on Instagram?” followed closely by, “And how do Meta ads fit in?” Optimizing an Instagram marketing funnel is an essential component of craft marketing strategy in 2026....
We recently shared 15 great ideas for video reels, and now we’re back with even more suggestions for filming your next viral social media video! We know that creating a consistent stream of high-performing short video content is a top priority—and it’s also one of...
What a year it has been! The craft industry in 2025 continued to evolve at a pace we haven’t seen since the post-pandemic boom. Consumer buying shifted again as inflation eased but spending stayed value-driven. Makers leaned into meaningful creativity, niche communities flourished, and retailers doubled down...
Pinterest is often mistaken for social media, but it’s actually a powerful search engine—one that can drive long-lasting traffic. While an Instagram post lasts about 19 hours, a Pinterest pin can circulate for nearly 4 months. For craft businesses especially, Pinterest is an ideal “top-of-funnel”...