When craft brands come to us, the questions are almost always the same: “What should I be doing on Instagram?” followed closely by, “And how do Meta ads fit in?” Optimizing an Instagram marketing funnel is an essential component of craft marketing strategy in 2026....
We recently shared 15 great ideas for video reels, and now we’re back with even more suggestions for filming your next viral social media video! We know that creating a consistent stream of high-performing short video content is a top priority—and it’s also one of...
What a year it has been! The craft industry in 2025 continued to evolve at a pace we haven’t seen since the post-pandemic boom. Consumer buying shifted again as inflation eased but spending stayed value-driven. Makers leaned into meaningful creativity, niche communities flourished, and retailers doubled down...
Pinterest is often mistaken for social media, but it’s actually a powerful search engine—one that can drive long-lasting traffic. While an Instagram post lasts about 19 hours, a Pinterest pin can circulate for nearly 4 months. For craft businesses especially, Pinterest is an ideal “top-of-funnel”...
Ageism has been described as “one of the last socially acceptable prejudices.” However, discussions around ageism often describe the bleak landscape older generations face when seeking employment or when confronted with a depressing array of anti-aging beauty products. In crafting spaces, we see ageism working in...
Strategizing and recording video for social media has become one of the most frequent complaints we receive from our craft business community. So many craft businesses struggle with creating short videos to satisfy the demands of social media’s algorithms, which have increasingly prioritized video content...
Running a creative business is like quilting in the dark—you’re doing the work, but it’s tough to see if it’s coming together as you planned. Now think back to the last late-night chat you had with a fellow crafty entrepreneur who just gets it… and...
When the economy tightens, people don’t stop spending; they simply shift how they spend. Economists call it the “lipstick effect”: during an economic downturn, when consumers don’t have the funds to splurge on big-ticket items, they tend to treat themselves to affordable luxuries that deliver joy...
Standing out in a crowded craft landscape has only grown increasingly more difficult. More craft businesses sprout up every day, both online and via brick-and-mortar locations, and jockey for the attention of eager crafters. As a result, differentiating your craft business has become more of...