Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website and social media channels, and you may feature your products or services through other larger websites like Etsy or Amazon. And in...
Elements of a social media post Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each of these! Media: Your photos or videos don’t have to be professional studio quality, but they do need to be clear and eye-catching....
Social Media Updates In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Now that we’re in the latter half of 2021 we decided it was time to check in again...
Newsletters 101 A solid mailing list and great newsletters are two of the best and most important tools in your arsenal. Your email list is composed of customers who have expressly told you that they want to hear more from you! If social media disappears tomorrow,...
Content Community If the pandemic taught us anything, it’s that developing a space for customers and community to meet online is of the utmost importance. Online content communities became a necessity during lockdown as the only means of gathering together to share projects, news, and just...
Blogging 101 Blogging has long been one of the best and easiest ways to connect with others online. Going back to the 80s and 90s, with global communities like LiveJournal and Blogger, blogs were a means to reach people anywhere in the world. So it only...
A trend we’ve seen take hold over the course of the pandemic is craft blending. Specifically, we’ve witnessed embroidery elements spilling over into other craft spaces, whether it’s knitting, sewing, crocheting, or even weaving. Blending crafts together is fun (and useful!) for a lot of reasons....
Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating excellent cornerstone content can be one of the first steps in the Know-Like-Trust funnel, building a relationship with your audience. Today we’ll...
Social Media Marketing Are you so busy running your crafty business that social media marketing falls by the wayside? We know you’re one person (or a few people) trying to wear all the hats, and building social media platforms and a healthy newsletter list can seem...