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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Why a Welcome Sequence Matters
In the vibrant world of craft retail, where creativity meets commerce, the first impression you make can set the tone for a lasting relationship. As crafty business owners, you understand the significance of every interaction with your clientele. In this digital age, where communication plays a pivotal role in business ...
You Have Last Year’s Numbers, Now What?
You might think it’s best to run your crafty business based on either your customers or your numbers - not both. Or you may let knowledge of one dictate your big decisions and goals over the other. At Stitchcraft, we get that it seems easier to follow your favorite customer’s ...
6 Reasons Why Craft Businesses Need a Blog
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there is no better way to ...
Search Engine Optimization (SEO) Priorities for Craft Businesses
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we offer specific recommendations for where ...
Best of 2023: Our Most Popular Strategy and Marketing Content!
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others. We also continued hosting our ...
Your Shop as a Third Place
A ‘third place’ is a term in sociology that refers to a location or setting that is separate from the ‘first place’ of home and the ‘second place’ of work. In the book The Great Good Place, author Ray Oldenburg declared that third places are important for civic engagement and ...
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