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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
2023 Fall/Winter Craft Trends by Stitchcraft Marketing
Because Stitchcraft is a niche marketing firm specializing in the craft industry, we spend our days with tabs and windows open across many crafty social media accounts—for ourselves and all of our clients. We see posts from manufacturers, designers, and retailers and witness how viewers engage with various kinds of ...
Refresh your Instagram Strategy- Hashtags and Keywords
We’re so used to seeing hashtags that we often don’t even register them anymore. When creating posts, we toss a few in there– why not?-- and hope that they’re doing some good. It would be nice if we had some clue if we’re on the right track or not. Here is ...
Presales: Planning to Maximize Profits
As a craft business, you strive to grow, innovate, and most of all increase profits. You’ve tried special editions, limited editions, and deadlines, and they all successfully urge your customers to buy. However, a presale strategy is a little different; it not only boosts your revenue, it provides insights into ...
Social Media Efficiencies
In our increasingly connected world, we know that having a social media presence for our businesses can’t be ignored. However, with only so many hours in the day and so many hands to do all the work, understanding and utilizing social media efficiencies is key. This means maximizing results (whether ...
YouTube Shorts: 5 Quick Ideas for Short Form Videos
YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In 2022, Google reported that YouTube Shorts had more than 1.5 billion monthly logged in users, which is approximately three quarters of YouTubes’s total global base (Variety). If ...
Selling Online: Facebook and Integrated Live Selling using CommentSold
As online commerce continues to evolve, retailers are pressed to ensure they’re making optimal use of their advertising and marketing dollars. Busy shop owners also need to be strategic in how they use their limited time. Given the demands of sustaining a retail craft business, online live selling is an area ...
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