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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Your Shop as a Third Place
A ‘third place’ is a term in sociology that refers to a location or setting that is separate from the ‘first place’ of home and the ‘second place’ of work. In the book The Great Good Place, author Ray Oldenburg declared that third places are important for civic engagement and ...
November 2023: Social Media Updates to Facebook, Instagram and Pinterest
Each year Stitchcraft Marketing researches and compiles the latest updates to social media. Our condensed social media reports aim to provide a quick primer on the current status of the platforms. Social media evolves every year—it’s important to refresh your knowledge base and ensure you’re keeping up with the times! Facebook In ...
Programmatic + Geofencing Advertising: A Beginner’s Guide
There are ads and then there are ADS. When you level up your marketing efforts to include programmatic and geofencing ads, it goes far beyond making a few educated guesses and hoping your spend makes an impact. We’re talking about laser-focused audience targeting. At Stitchcraft, we recently had a client inadvertently ...
2023 Fall/Winter Craft Trends by Stitchcraft Marketing
Because Stitchcraft is a niche marketing firm specializing in the craft industry, we spend our days with tabs and windows open across many crafty social media accounts—for ourselves and all of our clients. We see posts from manufacturers, designers, and retailers and witness how viewers engage with various kinds of ...
Refresh your Instagram Strategy- Hashtags and Keywords
We’re so used to seeing hashtags that we often don’t even register them anymore. When creating posts, we toss a few in there– why not?-- and hope that they’re doing some good. It would be nice if we had some clue if we’re on the right track or not. Here is ...
Presales: Planning to Maximize Profits
As a craft business, you strive to grow, innovate, and most of all increase profits. You’ve tried special editions, limited editions, and deadlines, and they all successfully urge your customers to buy. However, a presale strategy is a little different; it not only boosts your revenue, it provides insights into ...
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