At Stitchcraft Marketing, we’ve taught a lot about how important video is to reaching an audience and really engaging your customer to build trust. Video can be a perfect tool because it’s moving, it’s dynamic, and for the first time the average person has the...
In the last few weeks, the knitting world has been abuzz with a new website, Making Things. Advertised as “Netflix for knitters,” the site is currently a web-based application that houses knitting patterns and a variety of tools for designers and knitters. The platform provides...
Email marketing is one of the most effective ways to get the word out about your company’s products and services. In fact, among Stitchcraft clients, email newsletters are the number one tool for return on investment for business to consumer (B2C) clients. To ensure your...
These days, internet privacy has never been more important. With social media sites mining our data for businesses and hackers trying to steal our financial information, everyone has to be extra cautious and vigilant when online. Google thinks so too. Everyone’s favorite search engine uses...
A drip marketing campaign can be an effective tool to turn prospects into customers. But what is drip marketing? How can it best be deployed by manufacturers, wholesalers and business service providers? In this article, we’ll explain the process and value of drip marketing, show you...
With the holidays just around the corner, you may already be stocking your shelves with fresh new products in anticipation. While many of the tools and supplies your customers use most never go out of style, here are 5 of the hottest craft trends to...
Brand Refresh: How do you know when it’s time to update your logo? Besides your company name and perhaps your website, your logo is one of the most important assets your crafty company can have. It’s critical, then, that your logos are always putting your best...
When you write a newsletter or compose a social media post, who are you talking to? Have you identified your target customer? Is your message tailored to her interests? Effective marketing involves sending the right message to the right customer at the right time. In...
In the last few months, there have been hundreds of articles written about the EU General Data Protection Regulation (GDPR). In this article, we want to give you some quick, easy to understand tips about how to amend your privacy policy to be GDPR compliant. GDPR...