As a crafty brand or business, having a great logo is a crucial part of your marketing efforts. It is the first look at your brand’s personality and should convey a sense of your identity and provide a strong visual representation of your mission. While logos...
It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in the daily practice of exploring and utilizing color in our crafts. From popular projects like the Find Your Fade Shawl in the...
This article originally appeared in a 2019 issue of Creative Retailer. We have updated it for you today! There is no denying that starting a retail business is thrilling. You make plans, build out your store, and select inventory. When you finally open your doors, you’re...
It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing earlier in response—as in October. Wondering how to prepare your store for the holidays? Our first bit of advice is not to wait...
Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken and there are hidden dangers in the sandbox. It’s also a ton of work with seemingly little reward. If the business side...
Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know we must live with it, use it, and to do both of those things, understand it. While we crafters are dyeing fabric by...
What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as many people as possible. While we have traditionally thought about accessibility in reference to those with disabilities, it is really more all...
As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying staff to strategizing for the upcoming high seasons of fall and winter, margins have thinned for many craft businesses. However, there are several...
Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and creating membership communities to access their paid content easier. Today we’ll explore Searchie, a platform that we’re hearing about frequently as a...