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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
10 Tips to Optimize YouTube Channel & Videos
YouTube is the second largest search engine and second most used social media platform in the world. It’s a powerful marketing platform, when used correctly, to help build brand awareness, engage your audience, and drive traffic to other content. Keep reading for tips on how to optimize your brand’s YouTube channel ...
Gifts the Stitchcraft Team is Dreaming About
Just because we’re all grown up doesn’t mean we stop dreaming about gifts we’d love to receive for the holiday season. Given that everyone at Stitchcraft is a dyed-in-the-wool crafter (pun intended!), we often trade our favorite crafty gift items throughout the year. With the holiday season on the approach, ...
How to Take Better Photos of Your Quilts
At Stitchcraft Marketing, we know many of our readers are invested in both the business and the hobby of quilting (and related textile arts). It’s important to you as a maker and as a businessperson that you showcase your products as attractively as possible. In today’s post, we have recommendations ...
Meta Verified 2024 Updates + Review: Facebook, Instagram and WhatsApp
Earlier this year we outlined the costs and benefits of signing up for Meta Verified on Facebook and Instagram. Since then, Meta has introduced updates to the verification system and process for business pages that require further examination. In some cases, the overall cost for being verified has lowered. However, ...
What is Give Content?
Give content is a foundational part of the Know, Like, Trust funnel, yet it remains elusive for many in the craft industry. Give content essentially gives away valuable content for free, and for that reason, many are loath to adopt it as a marketing tool. Yet, we know that give ...
Why Do Readers Unsubscribe From Your Newsletter?
As a team of marketing professionals that specializes in the craft industry, we know that an email newsletter can be the most impactful tool for building and maintaining a connection with your audience. Think about it: each person who has subscribed has said “yes, I like this shop enough to ...
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