Give content is a foundational part of the Know, Like, Trust funnel, yet it remains elusive for many in the craft industry. Give content essentially gives away valuable content for free, and for that reason, many are loath to adopt it as a marketing tool. Yet, we know that give ...

As a team of marketing professionals that specializes in the craft industry, we know that an email newsletter can be the most impactful tool for building and maintaining a connection with your audience. Think about it: each person who has subscribed has said “yes, I like this shop enough to ...

The craft retailer industry, known for its creativity and passion, faces unique challenges, particularly in acquiring and retaining customers. One of the most significant hurdles is the high cost of customer acquisition (CAC). As the digital landscape grows more competitive, traditional marketing methods can seemingly drain resources. However, an effective ...

Have we broken the marketing funnel? It seems cliché to say that the world is a different place than it was a few years ago, but it’s worth repeating—particularly in regards to marketing. Has your marketing kept up with the times? Not only has the world changed, your customer’s habits have ...