Just because we’re all grown up doesn’t mean we stop dreaming about gifts we’d love to receive for the holiday season. Given that everyone at Stitchcraft is a dyed-in-the-wool crafter (pun intended!), we often trade our favorite crafty gift items throughout the year. With the...
At Stitchcraft Marketing, we know many of our readers are invested in both the business and the hobby of quilting (and related textile arts). It’s important to you as a maker and as a businessperson that you showcase your products as attractively as possible. In...
Every scroll, every like, and every follow holds the potential to shape your business and drive purchasing decisions. But to get that engagement, you need to have good content. To put it simply, content is king. But not all content wears the same crown. There...
Stitchcraft Marketing is back with a new round of predictions for hot crafting trends in 2024! This year readers can expect a few surprises; however, some familiar standbys return to stake a claim on crafter’s hearts. For example, an embroidery trend we included in 2022...
A ‘third place’ is a term in sociology that refers to a location or setting that is separate from the ‘first place’ of home and the ‘second place’ of work. In the book The Great Good Place, author Ray Oldenburg declared that third places are...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...
ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process, holds an annual local quilt shop (LQS) contest. In conjunction with a special partnership to support the LQS contest, we’ve put together...
A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing to note as we plunge into the hot craft trends of 2023: hand crafts in general are as popular as ever. Knitting,...
It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing earlier in response—as in October. Wondering how to prepare your store for the holidays? Our first bit of advice is not to wait...