marketing

To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather. The siren song of sunshine and outdoor activities draws many crafters away from their hobbies around this time of year, and it’s...

Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you feeling like you are drowning in a sea of similar offerings. It is critical to create a unique presence that enables your...

In today’s DIY world, people of all ages are crafting and making things. It has never been easier to access tutorials and learn how to do new things right from your home using Google and YouTube. These days recording quick audio or video files explaining...

Business of Craft, the bimonthly podcast of Stitchcraft Marketing, explores topics and questions on the minds of crafty business owners and entrepreneurs just like you. Our host, Leanne Pressly, and guest delve deeper into the topic by clarifying the important points and sharing ways in...

In the last few weeks, the knitting world has been abuzz with a new website, Making Things. Advertised as “Netflix for knitters,” the site is currently a web-based application that houses knitting patterns and a variety of tools for designers and knitters. The platform provides...

Email marketing is one of the most effective ways to get the word out about your company’s products and services. In fact, among Stitchcraft clients, email newsletters are the number one tool for return on investment for business to consumer (B2C) clients. To ensure your...