At Stitchcraft Marketing, we’ve taught a lot about how important video is to reaching an audience and really engaging your customer to build trust. Video can be a perfect tool because it’s moving, it’s dynamic, and for the first time the average person has the...
In the last few weeks, the knitting world has been abuzz with a new website, Making Things. Advertised as “Netflix for knitters,” the site is currently a web-based application that houses knitting patterns and a variety of tools for designers and knitters. The platform provides...
Email marketing is one of the most effective ways to get the word out about your company’s products and services. In fact, among Stitchcraft clients, email newsletters are the number one tool for return on investment for business to consumer (B2C) clients. To ensure your...
A drip marketing campaign can be an effective tool to turn prospects into customers. But what is drip marketing? How can it best be deployed by manufacturers, wholesalers and business service providers? In this article, we’ll explain the process and value of drip marketing, show you...
Brand Refresh: How do you know when it’s time to update your logo? Besides your company name and perhaps your website, your logo is one of the most important assets your crafty company can have. It’s critical, then, that your logos are always putting your best...
When you write a newsletter or compose a social media post, who are you talking to? Have you identified your target customer? Is your message tailored to her interests? Effective marketing involves sending the right message to the right customer at the right time. In...
As your business grows, change is inevitable. Maybe you need to change suppliers, maybe the fabric you use or the yarn base you dye isn’t available anymore, or maybe you just want to experiment with something new to fulfill the next phase of your creative...
Festivals and consumer events are a terrific way to introduce new customers to your company. The opportunity to touch and try your product can be just what the maker needs to finalize the decision to buy. But how can you maintain this new relationship when...
In April 2016, Facebook rolled out its Branded Content tool as a way to streamline the collaboration between content creators and business partners. When this tool is used to tag a sponsoring brand on a post, both the creator and the sponsor are able to...