Today we’re going to discuss a hot new trend in marketing, voice search. WHAT IS VOICE SEARCH? Voice search is using your voice, and your words, to request assistance from a digital virtual assistant. Think about Siri from Apple or Alexa from Amazon; these are two...
It has been a while since we last featured Ravelry Advertising as a way to market your creative business and there have been several new features added to their menu of options. Let’s take a look at a few of the most recent changes. Creative Comparison Ravelry...
Having worked at Interweave press right around 2006-2009 I got to sit on the selling side of the table and I learned a lot about print advertising that I think can help crafty business owners still looking to dabble in print. In this blog post,...
Have you thought about hosting a Knit Along (KAL), Crochet Along (CAL), or Quilt Along (QAL)? Crafters are loving these group projects, and companies are reaping the rewards. In this post we’ll share best practices gleaned from conversations with experienced Make Along (MAL) hosts. What is...
With the ubiquitous presence of social media, it's easy to argue that your social media presence should not only include all channels, such as Facebook, Instagram, Pinterest, Twitter and Ravelry but also encompass the widest international reach possible. After all, in our flat global economy, your...
Consumer Generated Content is replacing word of mouth as the most trusted form of marketing. Testimonials and real-life images from happy customers are far more compelling than a slick ad. Research shows that more than 70% of shoppers trust consumer opinions posted online(1). That number...
With more than 500 million active daily users, Instagram has become the social platform of choice for many of your customers. Crafters of all kinds look to Instagram for inspiration and information. And Instagram users are the audience you want to reach – 90% of...
Perhaps you’ve seen reports predicting that online retail sales will grow three times faster than retail overall. Maybe you’re struggling to find retailers to distribute your product, and you think selling directly to consumers might be a better plan. Will 2018 be the year you...
The Business of Craft podcast presents interviews with a diverse range of experts from the craft industry. Guests share their proven strategies for success and thoughts on the ever-evolving trends. Subscribe to the show and each new episode will be available immediately in your listening...