The Business of Craft podcast is for crafty business owners, bringing you a diverse range of experts to share their proven strategies for success - all in less than an hour. When you subscribe to the show, each new episodes will be available immediately in...
Real-time marketing aims to reach your intended customer with a personalized message based on how that customer is interacting with your brand at that particular moment. It’s an ideal that most marketing professionals are only beginning to dream of approaching. We’re going to break it...
CRM is an acronym you may have come across when exploring options for streamlining customer interactions. Perhaps it is a new-to-you term, or one that you’ve just seen in passing, but decided that it was one thing too many for you to even explore as...
You run a craft business because you love your particular craft and have seen a way to improve the materials, tools, or products available to crafters. It may have started as a hobby and now it’s your livelihood and your life. Of course, you love...
You’re an artist. You’re a designer. You are an entrepreneur, and you make your living from your craft-based business in every way you can. As a designer and creator (as opposed to a producer of materials), the bulk of your income is derived from your...
Have you Found Your Fade yet? If you have, we’re sure you’re using some marvelous hand-dyed speckled yarn because #specklesaresohotrightnow. Currently, there are a couple of trends converging in the yarn and knitting world, and observing that intersection gives us an opportunity to discuss originality...
We’ve looked at how subscription clubs work, and now we want to share insights from craft industry professionals who offer subscription clubs as part or all of their retail sales. We hope you’ll get some insight into how you can enter into this niche within...
Subscription boxes are everywhere you look these days. From meals to prepare at home to monthly wardrobe selections to craft and hobby items, you can pay for both wants and needs to show up at your doorstep each month. Independent craft-products creators were among the first...
Last month, we launched Business of Craft, a podcast especially for crafty business owners which publishes on the 5th, 15th, and 25th of each month. Our first eight episodes feature a diverse range of experts sharing their proven strategies for success - all in less...