marketing

  Whenever we head over to Ravelry to check out the patterns on the Hot Right Now (HRN) list or see what new yarns have been added to the database, we can almost always guarantee that we’re going to see fingering-weight shawl patterns on the HRN...

Our last post examined the trends we’re seeing in needle-arts crafting, both decorative and practical, as we move into 2017. In this post, we look at trends in the fiber crafts, including paper crafts. Yarn and Fiber Crafts The extreme knitting and giant yarn projects are still...

Between fall fiber festivals, holiday craft shows and the end-of-year deluge of catalogues, we have put together some observations crafting trends we can expect to see continue into 2017. We’re also watching our social media feeds and seeing what our favorite crafters have added to...

As we near the close of the year, we like to reflect on the more successful marketing trends we saw in 2016 and we predict what we see trending for 2017. Let's begin with a few 2016 trends that we utilized in the agency for...

Why make a holiday gift guide for your blog or website? Well, if Martha Stewart does it, it must be a good thing! Today we share our top 5 tips for creating a great gift guide for your customers. #1 Choose a Theme Whether you choose to...

In just a few short years, we’ve developed a robust network of blogger & podcasters superstars who are eager to share your products with their fans! Our specialty lies in creating harmonious matchups for our clients by arranging product reviews, giveaways, guest blogs, project tutorials,...

Black Friday, Small Business Saturday, Cyber Monday--the days following Thanksgiving all have their designations in the run-up to the December gift-giving season. For some shoppers, however, it’s December 26th that separates the skilled shoppers from the amateurs. That’s the day the Post-Holiday Sales begin, and...

When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our time on social media, shopping...

In late 2014 and early 2015, local yarn stores all over America felt the effects of the labor disputes in the west coast ports. The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) struggled to reach an agreement over a number...