Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks or so. It’s so much...
You’re spending time, money, and resources on your social media and marketing program, and you want to know, “What am I getting out of this?” Unless a customer tells you that one of your marketing efforts got them to buy your product outright, making a...
As an independent dyer, pattern designer, or manufacturer of craft tools, you need to manage your relationships with your retailers in a way that keeps them happy while benefiting your bottom line. The challenges of making this a profitable relationship for both ends are shifting...
What does your ideal town look like? Is it a maze of divided roadways along which asphalt parking lots serve as approaches to big-box retailers? Or is it a main-street kind of town with storefronts lining sidewalks for window-shopping? There are plenty of places that...
If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology - but you don’t want to have a website like lingscars.com, do...
Pinterest is more than a social media channel - it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of all US online shoppers describe...
You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns - knitting magazines, Facebook, Instagram, and in-person at industry shows - those often cost money with difficult to measure results. We also know that...