The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed by brick & mortar stores, businesses have had to adapt. Part of that adaptation involves growing the possibilities for online engagements. How...
In marketing, one size doesn’t fit all. In fact, if you’re preparing a general message designed to appeal to everyone, you’re likely not appealing to anyone in particular. Customers are becoming more savvy about their purchasing decisions, so the more you can personalize your marketing...
Negative reviews are a fact of life; there’s always going to be a customer who isn’t 100% satisfied with their experience and wants to let you know about it. But bad reviews can be more than a headache. They can present an opportunity to improve...
To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their Google search queries. Simply put: what search terms do customers use when searching for problems you can solve or items that you...
Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website and social media channels, and you may feature your products or services through other larger websites like Etsy or Amazon. And in...
Newsletters 101 A solid mailing list and great newsletters are two of the best and most important tools in your arsenal. Your email list is composed of customers who have expressly told you that they want to hear more from you! If social media disappears tomorrow,...
Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating excellent cornerstone content can be one of the first steps in the Know-Like-Trust funnel, building a relationship with your audience. Today we’ll...
Crafting Season Approaches Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at the beginning of each fall and runs through the end of the year. While knitters, quilters, and crocheters might be...
Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want to welcome them back into your store. Few customers who enter your store leave empty handed. It follows that increasing the number...