YouTube is the second largest search engine and second most used social media platform in the world. It’s a powerful marketing platform, when used correctly, to help build brand awareness, engage your audience, and drive traffic to other content. Keep reading for tips on how to...
Earlier this year we outlined the costs and benefits of signing up for Meta Verified on Facebook and Instagram. Since then, Meta has introduced updates to the verification system and process for business pages that require further examination. In some cases, the overall cost for...
Businesses on Facebook and Instagram now have the option to become Meta Verified. But what does that mean? Aside from a neat blue checkmark—the now-ubiquitous badge communicating you are “verified and authentic” on the internet—what does being Meta Verified do for you on Meta Business...
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we...
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others....
Each year Stitchcraft Marketing researches and compiles the latest updates to social media. Our condensed social media reports aim to provide a quick primer on the current status of the platforms. Social media evolves every year—it’s important to refresh your knowledge base and ensure you’re...
We’re so used to seeing hashtags that we often don’t even register them anymore. When creating posts, we toss a few in there– why not?-- and hope that they’re doing some good. It would be nice if we had some clue if we’re on the...
In our increasingly connected world, we know that having a social media presence for our businesses can’t be ignored. However, with only so many hours in the day and so many hands to do all the work, understanding and utilizing social media efficiencies is key....