As a craft business owner, your website is your digital storefront—the place where your creativity, hard work, and unique offerings shine for the world to see. However, just like your business, your website can reach a point where it no longer meets your needs or effectively...
Website pop-ups are an essential tool in digital marketing. However, how you implement them can inspire love or hate in your website visitors. A good pop-up will increase conversions, encourage sales, and grow your newsletter list. A bad pop-up will drive away potential new customers...
Here you are, reading an SEO blog post about how to write an SEO blog post! You’re off to a great start. Let’s begin by assuming you are well-versed in your subject matter. The topic of your blog post answers a question customers have asked you...
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...
Google Analytics 4 Replaces Universal Analytics Soon! Overview of GA4 Do you use Google Analytics to track your customer activity? If so, are you using Google’s Universal Analytics (UA) or Google Analytics 4 (GA4)? If you’re on UA, it’s time to pay attention. On July 1, 2023, Universal Analytics will...
What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as many people as possible. While we have traditionally thought about accessibility in reference to those with disabilities, it is really more all...
Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and creating membership communities to access their paid content easier. Today we’ll explore Searchie, a platform that we’re hearing about frequently as a...