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Here you are, reading an SEO blog post about how to write an SEO blog post! You’re off to a great start.  Let’s begin by assuming you are well-versed in your subject matter. The topic of your blog post answers a question customers have asked you...

As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...

What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...

Google Analytics 4 Replaces Universal Analytics Soon! Overview of GA4 Do you use Google Analytics to track your customer activity? If so, are you using Google’s Universal Analytics (UA) or Google Analytics 4 (GA4)? If you’re on UA, it’s time to pay attention.  On July 1, 2023, Universal Analytics will...

What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as many people as possible. While we have traditionally thought about accessibility in reference to those with disabilities, it is really more all...

Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and creating membership communities to access their paid content easier. Today we’ll explore Searchie, a platform that we’re hearing about frequently as a...

In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a format that allows you to review the data, spot trends, and make informed business decisions. At Stitchcraft Marketing, we encourage our clients...

Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it, much of the data you use to strategically market to and reach your customers is owned by platforms like Google and Facebook....