Read a Free Excerpt from Marketing Magic for Savvy Craft Business with a free chapter

Stitchcraft Marketing’s new book Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships is packed with useful, actionable tips and techniques to strengthen and expand your craft business.

Gathering over 50 years of combined marketing experience in the craft industry, Marketing Magic holds our proven best practices and provides step-by-step guidance to enable craft businesses to take charge of their marketing strategy. Each chapter covers a different facet of the marketing matrix we create and/or strengthen for each of our craft clients. Chapter titles include:

The Crystal Ball of Craft Retailers: Understanding a Changing Landscape
Making Magic: Strategies to Fill Your Spellbook
Conjuring Brand Loyalty: The Know, Like, Trust Loop
Magical Personas: The Process of Identifying & Creating Customer Avatars
Casting the Spell: Communicating Your Brand Narrative
Spellbinding Success: The Magic of SMART GOALS
SMARTer Sorcery: Magical Strategies for Long-Term Goals
The Generosity Charm: Using Generosity Marketing to Build & Sustain Community
Crafting Powerful Incantations: The Importance of Blogging
From Owl Post to Inbox: Why You Need a Newsletter
Bewitching the Feed: Effectively Using Social Media to Build Community
Invocations for Scaling: Growing with Digital Advertising
Alchemical Alliances: Content Creators, Influencers, and Community Leaders
Creating a Sacred Space: Turning Your Business into a Sanctuary for Crafters
Advanced Divination: Using Analytics to Set Future SMART Goals
From Spellbooks to Specialists: When & How to Outsource Your Marketing

Today, we’re sharing the third chapter from Marketing Magic to offer readers a peek at the book. Conjuring Brand Loyalty: The Know, Like, Trust Loop, outlines the evolution of the Know, Like, Trust funnel and instructs craft businesses on how to incorporate the concept into their marketing strategy. Enjoy!

Conjuring Brand Loyalty: The Know, Like, Trust Loop

Like what you’ve read so far and want to discover the remaining elements of the Know, Like, Trust Loop? Are you ready to conjure your own Marketing Magic? Purchase a copy of Marketing Magic for Savvy Craft Businesses!