The Strategy:
Reach out to our network of reliable bloggers and podcasters with a press release, stock photos, an offer for a free Sweet Sheep Lotion Bar in the desired scent for review. We also provided each person who agreed to review the product with a personalized coupon code that would allow their readers to get a free gift with qualifying purchase.

The Result:
Over $1200 in attributable sales in less than 4 weeks, increased traffic to the website and growth of activity and following on Instagram.