Business of Craft Season 6 Episode 3 Carly Brush on Live Selling


Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let’s start crafting a better business together!

Today my guest is Carly Brush, she is the General Manager of Arts and Handmade at Whatnot, a new live selling platform. Carly is an expert in live selling and she’s here to share her insights on how it’s changing the game for both retailers and customers. She’s got a wealth of experience and knowledge in live selling, and she’s going to dive into how it’s transforming the shopping experience and why it’s becoming a must-adopt strategy for retailers in today’s competitive market.

Carly’s passion for this platform and approach to retail is contagious, and we can’t wait to hear her insights today. So, let’s dive in and learn all about it.

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[02:35] Why do you think live selling is gaining more popularity now? What has changed in the retail landscape that’s making live selling more appealing to both retailers and customers?

[05:01] We can safely assume that the retailers preparing for live selling now will reap the benefits of early adoption, is that right?

[06:02] Can you share some insights on the advantages of live selling for retailers? 

[08:37] Can you tell us about some of the options retailers have for live selling and how do they choose the right one for their business based on some of our metrics like target goals and their audience and their product type?

[14:18] Can you share some examples of how live selling can help retailers connect with their audience on a deeper level and build a loyal community around their brand?

[16:51] How can retailers market their live selling events and reach a wider audience?

[20:01] Can you share some common obstacles that retailers may face when starting with live selling, and how they can overcome them to ensure a successful and profitable live selling experience?

[23:42] What about equipment? Is there anything special you recommend retailers have to make live selling go well from a tech standpoint?

[26:35] Authenticity is key in live selling. How can retailers strike a balance between showcasing products and building a genuine connection with viewers without coming across as too salesy or pushy? Can you share some strategies for creating an authentic and relatable live selling experience for viewers?

[30:15] Managing engagement with viewers, products, and sales simultaneously during a live selling event can be challenging. Can you share some practical tips or best practices for effectively handling this juggling act and ensuring a smooth and engaging live selling experience for viewers?

[35:30] Data and analytics can provide valuable insights into the success of live selling events and help retailers optimize their future strategies. Can you share some thoughts on how data and analytics can be used to measure the effectiveness of live selling efforts, and what key metrics retailers should track to evaluate the success of their live selling events?

[38:07] As a live selling expert, how do you see the practice evolving in the future? What changes do you anticipate in the way people shop and interact with brands through live selling? How do you think live selling will continue to shape the retail industry in the coming years?

[39:49] Can you elaborate a little bit about Whatnot? What’s different about your platform and what would viewers expect to see when they get there? 

[42:01] What’s one thing they could do today or this week to get closer to live selling?

Key Takeaways

Not all live selling platforms are equal.

Make it fun, make it engaging, make it authentic.

You still have to communicate and have some good marketing in place!

Additional Resources

Connect with WhatNot | Facebook |TikTok | Instagram | LinkedIn

Facebook Live Training Guide Facebook_Live_Training_Guide