WELCOME TO SEASON 5 OF BUSINESS OF CRAFT
Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let’s start crafting a better business together!
DeAnna McIntosh is a business strategist and retail consultant at Retailing Evolved specializing in helping retailers drive sales and increase conversions in their business. In her 16 year career, she’s worked with companies like Bloomingdales, Chicos, Office Depot, The Home Depot, Office Max and more. DeAnna holds a BS in International Fashion Merchandising Management from the Fashion Institute of Technology (FIT) in New York, USA, and Polimoda Institute in Florence, Italy. In 2020 she founded Diversify Retail Inc to bring more attention to the issue of diversity in retailing. She joins our podcast today to give our craft retail listeners some special insights into future-proofing your business and how to be a disruptive retailer.