WELCOME TO SEASON 6 OF BUSINESS OF CRAFT
Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let’s start crafting a better business together!
Today’s guest is Jeffrey Madoff, an accomplished director, writer, and educator who has spent over four decades working in the creative industry. He is the founder of Madoff Productions a video production company based in New York City. He is also an adjunct professor at Parsons School for design where he teaches a course on his book, Creative Careers: Making a Living with Your Ideas. In his book, Jeffrey shares insights from successful creative professionals who have proven that you can be both creative and business-savvy. Jeffrey is here today to discuss the importance of breaking down the myths surrounding creativity and how anyone can reach their full potential in a creative career.
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[1:58] Let’s start by talking about the premise of your book. What inspired you to write about this topic?
[4:36] Can you share a story with us of one of the entrepreneurs that illustrates the ability to overcome difficult obstacles in starting a creative business?
[8:52] You say this myth of the Left vs Right brain thinking has been debunked by neuroscience. Tell us more about that.
[16:27] I love that you really probe readers to consider what success really means and you talk about how to assess the value of your work. As a burgeoning artist, I’ve been thinking about this a lot… does it mean someone buys my art or that I am accepted into a show or is success simply that I love making collages and that’s enough?
[22:02] What do you recommend when creatives encounter burnout?
[30:17] How do you think creatives should go about determining where they have skill gaps?
[38:52] On your website, you say that your book helps people to “Be smart about your hustle” and I’m curious about that because that word hustle is so much more common now and everyone is trying to figure out a main gig or a side hustle. Can you say more about that?
[40:31] When you were conducting your interviews, what did you see as the most common through-line in this struggle to balance being creative and having strong business skills?
[44:56] I always mention SBDC as well. I’ve been a consultant with them for a long time and they’re in every state in the nation. Any business person can find their local SBDC office and work with a consultant free of charge.
[45:53] I see you’re also producing a play called “Personality” which opens in Chicago in June of 2023. Tell us about that endeavor?