#1 Would you elaborate on your origins or what you do in the knitting world?
#2 I think a lot of listeners want to be influencers but they don’t know how and I imagine we also have crafty company owners who aren’t sure how exactly to work with someone like you so I want to cover both angles. Let’s start with unboxing the role you play at Stitchcraft in our blogger outreach program. [5:40]
#3 What are some of the challenges of being an influencer? [8:16]
#4 Can you share what you think someone should expect in terms of compensation if they’re doing this kind of work? [9:24]
#5 Can you explain what an affiliate link is? [10:54]
#6 How would someone go about finding clients or companies to partner with? [11:50]
#7 For listeners thinking about becoming an influencer, what other advice would you have for them? [14:06]
#8 I’m reading that the landscape for influencers is changing and that younger consumers don’t trust that anymore. Are you seeing any of that happening from your vantage point? [18:05]
#9 What about buying followers? [20:40]
#10 How would someone start if they have a low amount of followers? [21:45]
#11 What are some of the things you look for when you’re determining what clients are going to be a good fit for a sponsored post? [25:26]
#12 Describe for me the ideal client? What are the best practices they do that make you want to work with them continually? [28:42]
#14 If you could tell clients one or two things to change or improve to help your job to be easier and your blog posts to convert better what would that be? [32:05]
#15 How much lead time is typical for a blog post you might write? [35:38]
#16 I know you’re excited to have launched the Knitting Planner. Tell us about this fabulous combo of a daily planner and knitwear journal. [39:04]
#17 Do you have a special playlist you pull out when you are in your creative flow and if you can recommend a few songs that our crafty listeners might want to add to their playlists? [42:43]
WELCOME TO EPISODE #50 OF BUSINESS OF CRAFT