Business of Craft Episode 25 Laura Zander on Ecommerce Retailing


In this episode, we talk with Laura Zander, founder of Jimmy Beans Wool. With over 98% of sales coming from online, she knows more than a few things about how to do it well. We’ll talk about why Amazon isn’t responsible for the demise of retail and why experiential marketing is going to be the name of the game in 2018.

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#1 Tell us about that and how you came to name the business Jimmy Beans Wool. [2:14]

#2 What would you say were the top 3 things you did really well in the beginning (or now) that account for your success today? [8:59]

#3 Tell us about the internal process of deciding what cultural themes to tap into? [14:49]

#4 A lot of folks I talk to are blaming Amazon and online shopping for the demise of the retail in general, you’ve certainly got to have some opinions on that market disruption? [20:48]

#5 What advice would you have for other crafty biz owners to start incorporating a consumer experience into their marketing plan? [24:44]

#6 What’s up your sleeve for the trip to India? [26:41]

#7 When will your new needles be available? [31:43]

#8 How do you decide on what campaigns you’re going to endorse? [32:32]

#9 If you were stranded on a deserted island, what three things would you have and why? [34:26]