Show Notes
#1 There are lots of shifts taking place on Facebook. How do you keep up with these changes? [2:10]
#2 What are the top three practices on Facebook? [3:20]
#3 What are the guidelines for posting on Facebook? (consistency) [6:30]
#4 What is some advice to navigate through analytics and the metrics of Facebook? [7:55]
#5 Considering that sales are the most important thing in a business, what are some statistics you should look at? How do you increase your conversions? [9:38]
#6 Can you explain what a custom audience is? [11:20]
#7 What are e-name lists and how are they helpful? [14:08]
#8 How much should you spend monthly on Facebook ads? What’s the sweet spot? [17:44]
#9 What does AB testing look like and how can it be set up? How often should they be swapped out? [19:45]
#10 What is the difference between sponsored posts and promoted posts, and which one is better? [24:30]
#11 What’s a good way to choose posts that are promotion worth? [26:20]
#12 How to guide offered on keystoneclick.com/BOC on best practices for a live video. [28:40]
#13 What helps you get motivated to make a live video? What are some tips? [31:00]
#14 What is a good topic or video to do live on Facebook? [32:25]
#15 How can conversions be tracked? What is a Facebook pixel and how does it work? [33:50]
#16 How do you stand out from the crowd on Facebook? How can you bring emotion to your campaign? [36:00]
#17 Why is networking so important? [39:54]
