WELCOME TO EPISODE #48 OF BUSINESS OF CRAFT
My guest today Nancy Marshall is an award-winning Public Relations expert and the CEO of Marshall Communications, a marketing firm headquartered in Augusta, Maine. Also affectionately known as the “PR Maven”, Nancy recently launched a new public relations podcast.
Listen to the Show:
Listen to it on iTunes, Stitcher, or Google Play.
Click here to stream the show.
Download the MP3 by right-clicking here and choose “save as”.
Thank you for taking the time to listen! If you’re enjoying the show, it’s safe to assume there are others out there like you who would also enjoy the show. Help them find it. Click here to rate and review the show in iTunes.
#1 Can you start us off with your definition of what PR is? [2:55]
#2 Give us a snapshot of how PR was done in the early nineties. [5:49]
#3 What do you think about how that shift has changed to social media having a bigger impact now? [9:47]
#4 Do you struggle with measuring the ROI on a printed piece of PR? Does the old school method of calculating the value of that page still hold true? [12:12]
#5 Do you have tips for incorporating storytelling into a marketing strategy? [18:40]
#6 What would you say to someone who is not comfortable being the face of the brand and sharing their story? [28:30]
#7 I love to look back into 2018 and pull out learning opportunities from other companies so I wanted to throw a few at you and see if you can give us the lesson learned? [30:30]
#8 I read a lot about experiential marketing and I wonder if you can give our listeners some practical tips for implementing some form of experience into their marketing for 2019? [36:20]
#9 What is the craziest adventure you’ve ever said yes to? [41:47]