Goal: Build engagement and excitement year-round for the h+h americas craft industry trade show. The Strategy Stitchcraft Marketing created a strategic, multi-channel approach to keep h+h americas at the center of the industry conversation. This included engaging newsletters, strategic social media management, and high quality content to...
About this Project Goal: Secure 4-6 book reviews for Mosaic Knitting Workshop, Ashleigh Wempe’s new knitting pattern book. Finding a variety of reviewers and placements should help ensure greater book sales and visibility for Wempe’s book and brand. The Strategy Perform outreach to Stitchcraft Marketing’s roster of bloggers...
About this Project Goal: Film the Stitchcraft Marketing team as they share insights about trending crafts to create a polished, edited video interspersing narrative and imagery. This video could then be atomized, and the new content reused as Reels, YouTube Shorts, and other social media content. The...