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About this Project Stitchcraft Marketing strives to be an early adopter of new technologies, learning and testing them to our clients best advantage. In this project, we tested Pinterest’s new Story Pins format for clients in an effort to increase brand awareness and engagement.   The Strategy In April...

About this Project Goal: During the COVID-19 pandemic, and state orders closing Thimbles Quilts’ brick & mortar store, pivot quickly to online commerce to continue revenue streams.   The Strategy Prior to 2020, Thimbles Quilts had not focused on e-commerce, as that sales channel had been unsuccessful and customers...

About This Project Goal: Develop evergreen content that will: continually drive traffic to website, establish client as a subject matter expert providing useful resources to crafters, and provide opportunities for lead generation.   The Strategy: The Embroiderers’ Guild of America (EGA) was formed for the express purpose of...