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The Goal: Generate sales for Kraemer Yarns, particularly for yarns for spring and summer months (cotton/acrylic blends). The Strategy: Stitchcraft Marketing worked with its exclusive partner relationships to secure pattern placement for the Spring 2019 issue in Knitty, a popular web-based knitting magazine. Stitchcraft Marketing then...

26 April, 2019 /

The Goal: Assist Fairmount Fibers in launching new products through product reviews by influencers on social media.   The Strategy: Stitchcraft Marketing worked with its extensive reviewer and influencer network to connect the client to potential reviewers. Materials were sent to a select group, and the resulting...

22 March, 2019 /
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