best practices Tag

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It’s September, and the local yarn stores (LYS) in the region where your company has its dyestudio have scheduled their annual yarn crawl. As a nationally-known dyer whose skeins are snapped up the minute you update your online store and are traded eagerly in a...

Your business website is a showcase as well as a tool. As a wholesaler or manufacturer, you may think that you are selling only to your retailers, but keep in mind that consumers searching for your products may arrive at your website and want information,...

Have you ever been browsing a website, only to have a little windows appear in front or on top of the main page? If so, you’ve encountered a pop-up - and more and more companies are using them on their websites. Love them or hate...

Sharing those “Throwback Thursday” photos on Facebook is a lot of fun, if sometimes embarrassing. It can be tough to revisit our former selves and realize that our favorite looks no longer look quite as fresh as they used to. Times change, as do tastes,...

We’ve all done it. You’re in the aisle at the big box store, trying to make a decision among the three different models of microwaves you’ve carefully researched before setting foot in a store. Uh-oh! It looks like they’re out of stock on the one...

Advertising is crucial to growing your customer base and in turn, your business. Knowing how to spend your advertising budget so that you get the best possible return on investment (ROI) is a task that many business owners don’t feel prepared to undertake. There are...

What is a PPC Ad? Pay-Per-Click (PPC) advertising is a deal you make with Google or other search engines to improve the power of your sponsored advertising. Google AdWords is the most popular PPC advertising system; if you sign up for the AdWords platform, your ads will appear...