You opened your crafty business because you love what you do: the color pop of a hand-dyed skein, the satisfying snip of fabric shears, styling mannequins and hosting trunk shows with popular designers. That was all the fun stuff. But now that you realize you...
Email marketing is one of the most effective ways to get the word out about your company’s products and services. In fact, among Stitchcraft clients, email newsletters are the number one tool for return on investment for business to consumer (B2C) clients. To ensure your...
We talk a lot about the power of knowing your audience and segmenting your messaging. You can read our recent blog post, Personalizing Your Marketing Message, to get an overview. Today, we want to share a case study of how tailoring every interaction with your...