With more than 500 million active daily users, Instagram has become the social platform of choice for many of your customers. Crafters of all kinds look to Instagram for inspiration and information. And Instagram users are the audience you want to reach – 90% of...
So many social media channels, so little time to figure out where you should be to promote your craft business and find your customers. In this post, we’ll examine the relevance of some platforms you may not have considered and some new features that you...
Last week we announced stitchlove, a new project for the June 2017 TNNA trade show. We hope you’ll join us, here’s a post by Mari on why this project is important to her. In 2016, I went to both the January and June TNNA shows...
The Instagram Power-Up is a 1-month boost to increase activity, traffic, and impact of an Instagram channel for our clients. We’ve seen a lot of activity and engagement shift from other social media channels over to Instagram. The importance of Instagram is twofold: the primary...
If you take any online business class or read an article about growing your brand’s Instagram following, they’ll all say that one of the best ways to gain new followers is by engaging with them. This means liking, commenting, and following people who use related...
Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing site on the internet. You...
Today we’re featuring an interview with knitwear designer and entrepreneur Francoise Danoy from Aroha Knits. Francoise has grown her Instagram following from 200 to over 14K followers in just two years. Today, Francoise shares some of her most successful tactics, many of which can be...
If you’re in a crafting business, showcasing your products and the wonderful things that can be made from them on an image-based social media platform such as Instagram is a great way to reach your potential customers. Until recently, however, Instagram was exactly that--a showcase...
You already use Facebook, Instagram, and Pinterest for your brand...
In our last post we talked about the importance of Instagram for companies in the crafty community. Today we're focusing on best practices to help your Instagram account grow and flourish to become an asset to your brand. (In addition to this article, we’ve also...