April, 2013

Turning Your Twitter Account Into A Community

Twitter is a fast paced social media network. It’s important for every company to engage with their users through social media, but unless you have a lot of spare time, or a person dedicated to moderating social media, it’s easy…

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The Trendsetter Debacle: Social Media Lessons Learned

The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of…

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