April 2013

  • All
  • blogger outreach
  • Diversity
  • Makers
  • marketing
  • pattern support
  • social media
  • Trends
  • website
  • yarn

Twitter is a fast paced social media network. It's important for every company to engage with their users through social media, but unless you have a lot of spare time, or a person dedicated to moderating social media, it's easy to miss things in the...

The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...