January, 2016

Making the Most of Your Advertising Budget

Advertising is crucial to growing your customer base and in turn, your business. Knowing how to spend your advertising budget so that you get the best possible return on investment (ROI) is a task that many business owners don’t feel…

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Trendspotting at the TNNA Winter 2016 Show

The National Needle Arts (TNNA) Winter Trade Show, held in San Diego this past weekend, provided yarn shop owners a chance to preview new yarns, meet the makers behind their most-loved brands, and find new companies and products to carry….

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Selling More With Pay Per Click (PPC) Campaigns

What is a PPC Ad? Pay-Per-Click (PPC) advertising is a deal you make with Google or other search engines to improve the power of your sponsored advertising. Google AdWords is the most popular PPC advertising system; if you sign up for the…

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