March, 2016

Stitchcraft Goes to H+H

This month, the Stitchcraft crew headed to Cologne, Germany to exhibit 4 of our clients in the Handarbeit + Hobby Fair (also known simply as H+H) as part of the North American Expo. One of the largest craft trade shows…

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Creating an Effective Email Marketing Campaign (Part 2 of 2)

Welcome back to the next part of our series focused on optimizing your e-mail marketing strategy; if you missed part one, click here to get caught up. Once you have built a list of email contacts, you will engage with…

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Your E-mail List is an Asset (Part 1 of 2)

You do use email as part of your marketing strategy, don’t you? If you don’t have an active email marketing campaign, you are missing out on one of the most cost-effective ways for your business to build its customer base….

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Take Your Instagram Account from Showcase to Selling

If you’re in a crafting business, showcasing your products and the wonderful things that can be made from them on an image-based social media platform such as Instagram is a great way to reach your potential customers. Until recently, however,…

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When Pop-Ups Can Work For You

Have you ever been browsing a website, only to have a little windows appear in front or on top of the main page? If so, you’ve encountered a pop-up – and more and more companies are using them on their…

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