June, 2017

Business of Craft Podcast: Craft a Better Business

  Stitchcraft Marketing is pleased to announce the launch of Business of Craft, a podcast for crafty business owners. Each episode features interviews with business leaders and entrepreneurs from fiber arts, fabric, sewing, and other creative companies so you can…

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#stitchlove at TNNA

Two weeks ago, we hosted #stitchlove, a community art project, at the TNNA Summer trade show in Columbus, OH. After a year of planning and plotting, it was so amazing to see everything come together! The swatches were mostly from…

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Trendspotting at the 2017 TNNA Summer Trade Show

The 2017 TNNA Summer Show returned to Columbus, OH this June, giving attendees a glimpse at what the fiber world has in store for the fall and winter season. It may seem strange to be thinking about warm yarns and…

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Brand Consistency Across Channels

A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across…

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Maybe Marketing Isn’t the Answer: When You Can’t Find Your Ideal Customers

Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby…

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Last week we announced stitchlove, a new project for the June 2017 TNNA trade show. We hope you’ll join us, here’s a post by Mari on why this project is important to her. In 2016, I went to both the…

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