Stitchcraft Marketing- We make magic for your brand - About Us
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In 2009, Leanne Pressly was working at Interweave Press consulting clients on print advertising when she realized they needed so much more. She launched The Wool Wide Web with services specific to knitting companies and grew the company to 30+ retainer clients in just 3 years. The newly rebranded Stitchcraft Marketing emerged in 2013 to encompass all our other crafting passions and provide the same results for companies in the yarn, fabric, beading, paper, and crafting sectors.



Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and as a multi-craftual crafter sews garments and quilts, so she behaves like, and certainly thinks like, your customers.

Leanne Pressly

CEO, Principal Owner #BOSSLADY

Stefanie has become so integral to some of our clients, they list her as the marketing manager on their websites! She holds a B.A. from the University of Missouri – Kansas City and refined her skills into an organizational and task-mastering machine. She picked up a pair of knitting needles in 2003 spent four years hand-dyeing yarn for Lorna’s Laces. Naturally, she has cats, she’s also a drummer and been blogging about her craft exploits for several years on Handmade by Stefanie.

Stefanie Goodwin-Ritter

Accounts Director #PICKYPANTS

Stitchcraft Marketing is a member of the Craft Industry Alliance

Stitchcraft Marketing is an AFCI Platinum Partner.

Rebecca Huben

Rebecca obtained her M.S. in chemistry fully planning to become an Environmental Chemist before a passion for crafts lead her into the craft arena. She’s got the best of both brains: creative and open-minded thinking combined with attention to detail, schedules, and deadlines make her a well-balanced account manager. She loves to test and sample knit, cross-stitch, and recently discovered EPP. She’s a science geek, bookworm, dog mom and family gal. She blogs at

Rebecca Huben

Account Manager #SENSIBLESHOES
Julie Crawford photo

Julie is obsessed with knitting and writing, adores social media and reads about twenty different blogs a day. She has a BA from Trent University and lives with her husband and two kids in Toronto, Canada. She learned to knit from her grandmother when she was seven years old, but it was living in Istanbul and seeing the beautiful designs found in Turkish knitting that she picked it up again. You can see more beautiful knitting and craft ideas on her blog,

Julie Crawford

Account Manager #BLOGADDICT

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