In 2009, Leanne Pressly was working at Interweave Press consulting clients on print advertising when she realized they needed so much more. She launched The Wool Wide Web with services specific to knitting companies and grew the company to 30+ retainer clients in just 3 years. The newly rebranded Stitchcraft Marketing emerged in 2013 to encompass all our other crafting passions and provide the same results for companies in the yarn, fabric, beading, paper, and crafting sectors.
Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and as a multi-craftual crafter sews garments and quilts, so she behaves like, and certainly thinks like, your customers.
Stefanie has become so integral to some of our clients, they list her as the marketing manager on their websites! She holds a B.A. from the University of Missouri – Kansas City and refined her skills into an organizational and task-mastering machine. She picked up a pair of knitting needles in 2003 spent four years hand-dyeing yarn for Lorna’s Laces. Naturally, she has cats, she’s also a drummer and been blogging about her craft exploits for several years on Handmade by Stefanie.
Mari is passionate about all things knitting and design. Mari has a BS in Economics from Northeastern University. She learned to knit while serving in the Peace Corps. Her patterns have been published by yarn companies and major magazines. She's picked up needle and thread to embroider, stitch, and sew. If she isn’t knitting she can be found outside frolicking in the woods or corralling her toddler. You can read her design blog at Mari Knits.
Rebecca obtained her M.S. in chemistry fully planning to become an Environmental Chemist before a passion for crafts lead her into the craft arena. She’s got the best of both brains: creative and open-minded thinking combined with attention to detail, schedules, and deadlines make her a well-balanced account manager. She loves to test and sample knit, cross-stitch, and recently discovered EPP. She’s a science geek, bookworm, dog mom and family gal. She blogs at Nutmegknitter.com.
Julie is obsessed with knitting and writing, adores social media and reads about twenty different blogs a day. She has a BA from Trent University and lives with her husband and two kids in Toronto, Canada. She learned to knit from her grandmother when she was seven years old, but it was living in Istanbul and seeing the beautiful designs found in Turkish knitting that she picked it up again. You can see more beautiful knitting and craft ideas on her blog, knittedbliss.com.
Benjamin lives in Colorado with his opera singer wife and two cats. He picked up knitting as a kid for fun, and taught himself crochet in college while receiving his B.A.s in Evolutionary and Ecological Biology and Studio Arts. His work can be seen in publications of Spin-Off, Handwoven, The Twist Collective and other industry magazines. You can follow along with his other design ventures in spinning and weaving on his blog at BenjaminKrudwig.com.