Our Story

In 2009, Leanne Pressly was working at Interweave Press consulting clients on print advertising when she realized they needed so much more. She launched The Wool Wide Web with services specific to knitting companies and grew the company to 30+ retainer clients in just 3 years. The newly rebranded Stitchcraft Marketing emerged in 2013 to encompass our other crafting passions and provide the same results for companies in the yarn, fabric, beading, paper, and crafting sectors.

Who We Are


Leanne Pressly
CEO, Principal Owner – #BossLady

Principal owner and multi-hat wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in Sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and sews, spins, scrapbooks, and makes jewelry so she behaves like, and certainly thinks like, your customers. You can see her knitting projects on Ravelry here. Want to learn more about Leanne’s business philosophies? Listen to her episode on Onward Nation Here.
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Stefanie Goodwin-Ritter
Accounts Director – #PickyPants

Stefanie has become so integral to some of our clients, they list her as the marketing manager on their websites! She holds a B.A. from University of Missouri – Kansas City and refined her skills into an organizational and task-mastering machine. She picked up a pair of knitting needles in 2003 spent four years hand-dyeing yarn for Lorna’s Laces, so she likes to think she knows a thing or two about yarn. Naturally, she has cats, she’s also a drummer and been blogging about her craft exploits for several years on Handmade by Stefanie.
Email Stefanie


Mari Chiba Luke
Business Development & Design Director- #BananaPants

Spend a few minutes with Mari and you quickly realize two things: she’s passionate about all things knitting and design, and she goes the extra mile for clients who appreciate her dedication and fresh insights. Mari also spearheads our pattern support program and manages the designer database. Mari has a BS in Economics from Northeastern University. She learned to knit while serving in the Peace Corps and began designing knitting patterns while teaching English in China. Her patterns have been published by yarn companies and Interweave Knits, Knitscene, The Unofficial Harry Potter Knits, Twist Collective, and Clotheshorse magazines. If she isn’t knitting she can be found outside frolicking in the woods or tending to her newborn. You can read her design blog at Mari Knits.
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Rebecca Huben
Account Manager – #SensibleShoes

Rebecca obtained her master’s degree in chemistry fully planned to become an Environmental Chemist before her passion for knitting derailed that plan. She’s got the best of both brains: creative and open-minded thinking combined with attention to detail, schedules, and deadlines make her a well-balanced account manager. She loves test-knitting, tech editing, and dabbling in design. She’s still a self-proclaimed science geek and loves to spend time reading, or hanging out with her husband and two children. View her current knitting portfolio on Ravelry here.
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Julie Crawford

Julie Crawford
Account Manager – #BlogAddict

Julie is someone who loves to stay busy! She is obsessed with knitting and writing, adores social media and reads about twenty different blogs a day. She has a BA from Trent University, and lives with her husband and two kids in Toronto, Canada. She learned to knit from her grandmother when she was seven years old, but it was living in Istanbul and seeing the beautiful designs found in Turkish knitting that she picked it up again. For the last five years she has also been designing knitting patterns. While her creative energies are mostly spent on knitting and pattern designing, she also loves embroidery, especially on garments. If she isn’t knitting she can be found reading, writing, blogging, and taking photos of her knitting or kids (and probably instagramming!). You can see more beautiful knitting and craft ideas on her blog, knittedbliss.com

 Email Julie


Benjamin Krudwig
Account Manager – #FiberFiend

Benjamin lives in Colorado with his opera singer wife and two cats, taking full advantage of the beautiful Rocky Mountain weather. He is an all-around fiber-art fanatic with skills ranging from knitting and crochet to spinning and weaving. He picked up knitting as a kid for fun, and later he taught himself crochet to combat test-anxiety in college while receiving his B.A.s in Evolutionary and Ecological Biology and Studio Arts. Little did he know that he was going to fall head first down the yarny rabbit hole. Benjamin’s designs and patterns can be seen in publications of Spin-Off, Handwoven, The Twist Collective and other industry magazines. You can follow along with his other design ventures on his blog at BenjaminKrudwig.com
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We’re an AMI Accredited Agency


Stitchcraft Marketing is an accredited member of the Agency Management Institute, which is one of the largest professional networks of privately owned advertising, marketing and PR agencies. AMI is made up of over 70 agencies located throughout North America. AMI accredited agencies must complete 40+ hours of continuing education each year and commit to honoring the AMI Manifesto. If you’d like to read more about our accreditation and its value to you, click HERE

Why hire an AMI agency?