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Written by Laura Abrahamsen

Brand Consistency Across Channels

A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across…

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Maybe Marketing Isn’t the Answer: When You Can’t Find Your Ideal Customers

Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby…

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How to Combat the Summer Slow Down

  Summer is coming in the Northern Hemisphere, luring people outside with its warmth, sunshine and fun activities. Most craft businesses see a drop-off in sales during the warmer months as even dedicated crafters take a break to engage with…

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Back to the Future with Direct Mail Marketing

Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks…

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Patterns: PDFs and Piracy

The digital revolution in crafting is changing the way hobbyists buy and use publications for their various crafts, particularly instructions. It’s most noticeable in yarn crafts, where sales of individual digital patterns are quickly breaking down the model of pattern…

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Best Practices for “About Us” Pages

Have you looked at any “About Us” pages on company websites lately? We have, and what we are seeing hasn’t impressed us. An “About Us’  page is an essential part of your company’s branding. It’s how you present your company’s…

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The Evolution of Ravelry Part 2: Challenges & Advantages

Ravelry’s Challenges Ravelry originally revolutionized the yarn and fiber crafts industry. A decade on, however, its place in the industry is shifting. Remember, when Ravelry went live, Instagram didn’t exist yet, and Facebook was still primarily the domain of college…

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The Evolution Of Ravelry Part 1

This is the story of one user’s experience with Ravelry. We’ll call her “YarnWrangler.” Recently, YarnWrangler logged into Ravelry to create a project page for a KAL she had joined. She was surprised to realize that she hadn’t created a…

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