Written by Laura Abrahamsen

Back to the Future with Direct Mail Marketing

Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks…

read more »

Patterns: PDFs and Piracy

The digital revolution in crafting is changing the way hobbyists buy and use publications for their various crafts, particularly instructions. It’s most noticeable in yarn crafts, where sales of individual digital patterns are quickly breaking down the model of pattern…

read more »

Best Practices for “About Us” Pages

Have you looked at any “About Us” pages on company websites lately? We have, and what we are seeing hasn’t impressed us. An “About Us’  page is an essential part of your company’s branding. It’s how you present your company’s…

read more »

The Evolution of Ravelry Part 2: Challenges & Advantages

Ravelry’s Challenges Ravelry originally revolutionized the yarn and fiber crafts industry. A decade on, however, its place in the industry is shifting. Remember, when Ravelry went live, Instagram didn’t exist yet, and Facebook was still primarily the domain of college…

read more »

The Evolution Of Ravelry Part 1

This is the story of one user’s experience with Ravelry. We’ll call her “YarnWrangler.” Recently, YarnWrangler logged into Ravelry to create a project page for a KAL she had joined. She was surprised to realize that she hadn’t created a…

read more »