Best of 2022: Our most popular strategy and marketing content!

Best of 2022: Our most popular strategy and marketing content!

2022 has been a wild year with lots of ups and downs. Crafty businesses returned to in-person events, trade shows reunited after a few years in absence, and the world of social media and marketing continued to evolve at a breakneck pace. Here at Stitchcraft Marketing, we focused on content that we thought would serve you well as you navigated this ever-changing landscape. Keep reading to find out what content resonated best with our clients and followers this year!

Stitchcraft Marketing Office Hours

We started Stitchcraft Marketing Office Hours in 2020 as a way to muddle through the pandemic, and provide extra help as you coped with all the changes. We continue to host Office Hours on a monthly basis, exploring trending topics, encouraging discussion, and answering any questions you may have. It’s a chance to get a bit of free advice for anyone who is interested in attending!

We also share these sessions on our YouTube channel. Our most attended/viewed sessions of the year were:


Every year we turn our attention toward the vast community of makers to suss out their current inspirations. What moves their needles, hooks, and shuttles? Overall, crafting is still on the rise. Check out what we saw predicted in 2022, and stay tuned because we’ll be bringing you 2023’s hottest trends early next year.


In September’s Office Hours, we hosted a guest speaker, Lyric Kinard of The Academy for Virtual Teaching. Lyric has created a vibrant community of virtual teaching entrepreneurs. The Academy offers ongoing professional development and support, an incredibly useful library of business resources, and courses that will help you in every aspect of your virtual teaching business. If you’ve been thinking about diversifying your offerings to include virtual classes, you won’t want to miss this session! 


Stitchcraft Marketing Blog

If you’re reading this post, then we’re preaching to the choir! Our blog is full of great information to help you with social media strategy and marketing for your crafty business. Twice a month, we write about topics that excite us and that we think you should know more about. This year’s top read posts are:

Where Have all the Colors Gone?

In this post from just last month, Flossie Arend took a look at the contrast between the world of crafting, where we’re surrounded by color and creativity, and the general marketing trend towards neutral colors and simplified logos that don’t share a brand’s personality. What she found is surprising!

Creating and Testing New Customer Segments

In marketing, one size doesn’t fit all. In fact, if you’re preparing a general message designed to appeal to everyone, you’re likely not appealing to anyone in particular. In this article, Laura Cameron delves into how you can create and test new customer segments so you can build personalized marketing messages that will resonate with your target audience.


Business of Craft

This year host Leanne Pressly created two new seasons of content for Business of Craft. Each season she interviews business leaders and entrepreneurs of fiber arts, fabric, sewing, and other creative companies so you can learn to craft a better business. This season’s most downloaded episodes are:

Season 3, Episode 6: Business Development 101 with Erik Jensen

Erik Jensen, the Chief Strategy Officer at Predictive ROI, joins Leanne for a lively chat about how to build a business development strategy that consistently delivers results. If you’re struggling to develop a strategy and system to generate more business leads, then this episode is for you!

Season 4, Episode 1: David Jenyns and Systemology

David Jenyns, the founder of Systemology and author of the book SYSTEMology: Create time, reduce errors and scale your profits with proven business systems, joins Leanne to share how you can document and improve your systems and processes to deliver consistently excellent products and services. Documenting these systems means that as your staffing changes, new employees have references for how best to service your customers. And in an evolving world, building systems will give your business some stability to matter what may come next!


We hope this year-end wrap up has given you a good refresher on some of the best tips and tools to strengthen your business in 2022 and beyond. 


Want to take your crafty business to the next level in 2023? Stitchcraft Marketing is a marketing agency of crafting experts. We customize every program to showcase your brand, engage your customer base, and generate sales in a way that is nothing less than magical. If you’d like more help preparing your online business or boosting how your business performs online, contact us today!

Laura Cameron
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