May 2015

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Tracking the return on investment for social media efforts can be difficult: quite often, you see your number of followers grow much more quickly than sales. But buying likes and follows isn't enough; when it comes to social media, the quality of your followers will increase the...

27 May, 2015 /

In our last post we talked about the importance of Instagram for companies in the crafty community. Today we're focusing on best practices to help your Instagram account grow and flourish to become an asset to your brand. (In addition to this article, we’ve also...

23 April, 2015 /

Is your company active on Instagram? Today's blog post is all about why every company should have an Instagram presence. Instagram is visual--as a business catering to creative people a visual medium is the perfect way to connect and inspire your target consumer. What knitter doesn't want...

25 March, 2015 /

We often hear folks say that they don't understand Twitter or think it's a waste of time. While this platform doesn't have quite the fibery audience as Facebook or Instagram, we feel it's important to maintain a presence on Twitter for the sake of your...

17 February, 2015 /