Real-time marketing aims to reach your intended customer with a personalized message based on how that customer is interacting with your brand at that particular moment. It’s an ideal that most marketing professionals are only beginning to dream of approaching. We’re going to break it...
So many social media channels, so little time to figure out where you should be to promote your craft business and find your customers. In this post, we’ll examine the relevance of some platforms you may not have considered and some new features that you...
Did you knit a pussy hat? I did. I didn’t knit the original sewn rectangle because I am an Advanced Knitter. Instead, I dove into my stash looking for pink and came up with a skein of Misti Alpaca Baby Me Boo in Blush Red....
CRM is an acronym you may have come across when exploring options for streamlining customer interactions. Perhaps it is a new-to-you term, or one that you’ve just seen in passing, but decided that it was one thing too many for you to even explore as...
The Business of Craft podcast is for crafty business owners, bringing a diverse range of experts to you to share their proven strategies for success all in less than an hour. Episodes are published on the 5th, 15th, and 25th of the month. As of...
You run a craft business because you love your particular craft and have seen a way to improve the materials, tools, or products available to crafters. It may have started as a hobby and now it’s your livelihood and your life. Of course, you love...
You’re an artist. You’re a designer. You are an entrepreneur, and you make your living from your craft-based business in every way you can. As a designer and creator (as opposed to a producer of materials), the bulk of your income is derived from your...
The Business of Craft podcast is for crafty business owners, bringing a diverse range of experts to you to share their proven strategies for success all in less than an hour. Episodes are published on the 5th, 15th, and 25th of the month. Click here...
Have you Found Your Fade yet? If you have, we’re sure you’re using some marvelous hand-dyed speckled yarn because #specklesaresohotrightnow. Currently, there are a couple of trends converging in the yarn and knitting world, and observing that intersection gives us an opportunity to discuss originality...