Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business and what unique value you bring to the marketplace, and differentiates you from the competition. Your name tells a customer about your...
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for your business), then it is likely you have witnessed the rise of the influencer in recent years. These power users have flooded...
Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the craft industry to learn more about their crafty business. How did they get started? What are some of their biggest challenges and...
This past weekend we attended the TNNA Summer Show in Cleveland, Ohio and were delighted to see old friends, meet new ones, and get a sneak peek of what’s coming in the fall! Today we’ll share with you a few of the things we found! Our...
Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your customers to make frequent purchases but also reinforces the meaningful and mutually beneficial relationship you share. Rewards can take many forms: discounts...
In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once you know your product offerings are on trend, what is the best way to market them? Let’s talk about the best ways...
While many of your customers may knit or crochet seasonally, most sewists enjoy making projects year-round. As we’ve mentioned in our previous article on 2019’s Hottest Craft Trends, we’re seeing lots of makers eager to try new things. As a fabric store owner, this is...
To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather. The siren song of sunshine and outdoor activities draws many crafters away from their hobbies around this time of year, and it’s...
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and clients that work with you give credibility to potential customers, and how you respond to negative reviews is particularly important. There’s an...