Author: Benjamin Krudwig

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Our last post explored the eight KPIs (Key Performance Indicators) that B2B (Business to Business) companies should track when measuring the progress of their marketing program. Today, we’ll introduce KPIs in three key areas for B2C (Business to Consumer) companies: site traffic, conversions, and cart...

You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns - knitting magazines, Facebook, Instagram, and in-person at industry shows - those often cost money with difficult to measure results. We also know that...

Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing site on the internet. You...