Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing,...
Stitchcraft Marketing returns this season with our popular trends report for craft marketers! This year we took a closer look at enduring and emerging trends in both crafting and marketing. We’re hopeful insight into these trends will help guide your marketing efforts in the upcoming fall...
Website pop-ups are an essential tool in digital marketing. However, how you implement them can inspire love or hate in your website visitors. A good pop-up will increase conversions, encourage sales, and grow your newsletter list. A bad pop-up will drive away potential new customers...
Earlier this year we outlined the costs and benefits of signing up for Meta Verified on Facebook and Instagram. Since then, Meta has introduced updates to the verification system and process for business pages that require further examination. In some cases, the overall cost for...
Give content is a foundational part of the Know, Like, Trust funnel, yet it remains elusive for many in the craft industry. Give content essentially gives away valuable content for free, and for that reason, many are loath to adopt it as a marketing tool....
Businesses on Facebook and Instagram now have the option to become Meta Verified. But what does that mean? Aside from a neat blue checkmark—the now-ubiquitous badge communicating you are “verified and authentic” on the internet—what does being Meta Verified do for you on Meta Business...
Stitchcraft Marketing is back with a new round of predictions for hot crafting trends in 2024! This year readers can expect a few surprises; however, some familiar standbys return to stake a claim on crafter’s hearts. For example, an embroidery trend we included in 2022...
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there...
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others....