Each year Stitchcraft Marketing researches and compiles the latest updates to social media. The aim of our condensed social media reports is to provide a quick primer on the current status of the platforms so that our clients can stay on top of the latest...
There are ads and then there are ADS. When you level up your marketing efforts to include programmatic and geofencing ads, it goes far beyond making a few educated guesses and hoping your spend makes an impact. We’re talking about laser-focused audience targeting. At Stitchcraft, we...
YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In 2022, Google reported that YouTube Shorts had more than 1.5 billion monthly logged in users, which is approximately three quarters of YouTubes’s...
Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...
A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing to note as we plunge into the hot craft trends of 2023: hand crafts in general are as popular as ever. Knitting,...
It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in the daily practice of exploring and utilizing color in our crafts. From popular projects like the Find Your Fade Shawl in the...
As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying staff to strategizing for the upcoming high seasons of fall and winter, margins have thinned for many craft businesses. However, there are several...
In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a format that allows you to review the data, spot trends, and make informed business decisions. At Stitchcraft Marketing, we encourage our clients...
We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years. Many of you are lamenting the lack of interactions, finding it increasingly more and more difficult to gain traction in the ever-evolving...
Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to expand customer bases. COVID-19, however, has weakened links in the global supply chain, generating a ripple effect on businesses here and abroad. Several...