As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks to folks staying home and dreaming about what they’ll do next. According to Tech Crunch, Pinterest has seen more than 50% increase...
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business and what unique value you bring to the marketplace, and differentiates you from the competition. Your name tells a customer about your...
As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires....
It’s the start of a new year and we’re on the search for this year’s crafting trends. The Stitchcraft team just returned from AFCI’s Creativation 2019 with loads of creative ideas and eye-catching photos. Here’s an overview of the trends we spotted at the show! Small...
It’s time to make some predictions for 2018! Last year, we organized our look at crafting trends for the new year based on specific crafts. This year, rather than focusing on individual craft sectors, we’re going to take a look at broader trends in Making,...
We thought it might be fun and illuminating to look back at some of our predictions for trends in the craft industry for 2017. Last year, we posted a two-part article looking at needles, thread and fabric in one part, and fiber, paper, and yarn...
November is upon us and the ramp-up to the calendar period known collectively as “the holidays” has begun. As the owner of a crafty business, what can you do to make your products stand out in the frenzied atmosphere of year-end retail? And can you...
Real-time marketing aims to reach your intended customer with a personalized message based on how that customer is interacting with your brand at that particular moment. It’s an ideal that most marketing professionals are only beginning to dream of approaching. We’re going to break it...
So many social media channels, so little time to figure out where you should be to promote your craft business and find your customers. In this post, we’ll examine the relevance of some platforms you may not have considered and some new features that you...