Cornerstone content is the core of your business - it is the unique knowledge that only you can share with potential customers. Creating excellent cornerstone content can be one of the first steps in the Know-Like-Trust funnel, building a relationship with your audience. Today we’ll...
Crafting Season Approaches Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at the beginning of each fall and runs through the end of the year. While knitters, quilters, and crocheters might be...
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks to folks staying home and dreaming about what they’ll do next. According to Tech Crunch, Pinterest has seen more than 50% increase...
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business and what unique value you bring to the marketplace, and differentiates you from the competition. Your name tells a customer about your...
As an agency specializing in social media, we still find that Pinterest is one of the best ways to drive traffic to your site. This is especially true if you have evergreen content; that is, content that is useful to your audience that never expires....
It’s the start of a new year and we’re on the search for this year’s crafting trends. The Stitchcraft team just returned from AFCI’s Creativation 2019 with loads of creative ideas and eye-catching photos. Here’s an overview of the trends we spotted at the show! Small...
It’s time to make some predictions for 2018! Last year, we organized our look at crafting trends for the new year based on specific crafts. This year, rather than focusing on individual craft sectors, we’re going to take a look at broader trends in Making,...
We thought it might be fun and illuminating to look back at some of our predictions for trends in the craft industry for 2017. Last year, we posted a two-part article looking at needles, thread and fabric in one part, and fiber, paper, and yarn...