Your craft business has made the leap from Etsy shop to full-fledged business. You now have a few wholesale accounts and your products are showing up on Pinterest and Instagram. Now it’s time to take it to the next level. One way to do that...
A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across media channels, products and retail...
Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby is beautiful. When all of...
Summer is coming in the Northern Hemisphere, luring people outside with its warmth, sunshine and fun activities. Most craft businesses see a drop-off in sales during the warmer months as even dedicated crafters take a break to engage with nature or tackle larger household projects...
Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks or so. It’s so much...
The digital revolution in crafting is changing the way hobbyists buy and use publications for their various crafts, particularly instructions. It’s most noticeable in yarn crafts, where sales of individual digital patterns are quickly breaking down the model of pattern booklets printed by yarn companies...
Have you looked at any “About Us” pages on company websites lately? We have, and what we are seeing hasn’t impressed us. An “About Us’ page is an essential part of your company’s branding. It’s how you present your company’s story and people behind it....
Ravelry’s Challenges Ravelry originally revolutionized the yarn and fiber crafts industry. A decade on, however, its place in the industry is shifting. Remember, when Ravelry went live, Instagram didn’t exist yet, and Facebook was still primarily the domain of college kids. A lot has changed since...
This is the story of one user’s experience with Ravelry. We’ll call her “YarnWrangler.” Recently, YarnWrangler logged into Ravelry to create a project page for a KAL she had joined. She was surprised to realize that she hadn’t created a new project for a full...