In the last post, we looked at the difference between the Hot Right Now (HRN) pattern list on Ravelry and the Top 25 Patterns with the Most Projects list. HRN reflects the patterns that Ravelers are looking at right now, while the Top 25 Most...
Your business website is a showcase as well as a tool. As a wholesaler or manufacturer, you may think that you are selling only to your retailers, but keep in mind that consumers searching for your products may arrive at your website and want information,...
While Instagram and Pinterest can spike interest in a particular knitting or crochet pattern, Ravelry continues to be the most influential social media site for the yarn industry. Its user-generated database catalogues both the new and the old, the hot and the classic, in yarns...
This month, the Stitchcraft crew headed to Cologne, Germany to exhibit 4 of our clients in the Handarbeit + Hobby Fair (also known simply as H+H) as part of the North American Expo. One of the largest craft trade shows in the world, H+H was...
Welcome back to the next part of our series focused on optimizing your e-mail marketing strategy; if you missed part one, click here to get caught up. Once you have built a list of email contacts, you will engage with them on a regular basis. The...
You do use email as part of your marketing strategy, don’t you? If you don’t have an active email marketing campaign, you are missing out on one of the most cost-effective ways for your business to build its customer base. Email is inexpensive to send,...
If you’re in a crafting business, showcasing your products and the wonderful things that can be made from them on an image-based social media platform such as Instagram is a great way to reach your potential customers. Until recently, however, Instagram was exactly that--a showcase...
Have you ever been browsing a website, only to have a little windows appear in front or on top of the main page? If so, you’ve encountered a pop-up - and more and more companies are using them on their websites. Love them or hate...
Sharing those “Throwback Thursday” photos on Facebook is a lot of fun, if sometimes embarrassing. It can be tough to revisit our former selves and realize that our favorite looks no longer look quite as fresh as they used to. Times change, as do tastes,...