Author: Michelle Walker

In the vibrant world of craft retail, where creativity meets commerce, the first impression you make can set the tone for a lasting relationship. As crafty business owners, you understand the significance of every interaction with your clientele. In this digital age, where communication plays...

Let’s be real. Running a craft business is tough. Between day-to-day operations like sales and employee management, keeping up on your inventory, engaging your customers, staying ahead of trends, and not freaking out over economic roller coasters, the books can be the last thing on...