Stitchcraft Marketing is thrilled to announce our new book, Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships, is now available to order! Written by the team at Stitchcraft Marketing, Marketing Magic gathers over 50 years of...
Instagram Broadcast Channels are a new way for creators to share content directly with their audience in a more personalized manner. Think of them as a one-to-many messaging tool within Instagram's direct messaging system. For craft businesses—whether you specialize in knitting, crocheting, sewing, or quilting—they present...
If you want to engage your community, hosting a Craft Along or Make Along (MAL) is a great way to create conversation, nurture creativity, and build relationships with new and loyal customers. At Stitchcraft, we've supported many Knit Alongs (KAL), Quilt Alongs (QAL), and Crochet...
In today's digital landscape, creating an online community around your craft—whether it's knitting, crochet, sewing, quilting, weaving, macramé, paper crafts, woodworking, printmaking, garment-making, or painting—can significantly impact your success. Facebook Groups offer an excellent online platform to connect with your customers, showcase your expertise, and nurture...
Craft businesses are more than just transactions—they’re a celebration of passion, creativity, and connection with customers who appreciate the art of handmade goods. Yet, even the most thriving craft businesses can hit a revenue plateau when relying solely on attracting new customers or increasing traffic. Enter...
As a team of marketing professionals that specializes in the craft industry, we know that an email newsletter can be the most impactful tool for building and maintaining a connection with your audience. Think about it: each person who has subscribed has said “yes, I...
As online commerce continues to evolve, retailers are pressed to ensure they’re making optimal use of their advertising and marketing dollars. Busy shop owners also need to be strategic in how they use their limited time. Given the demands of sustaining a retail craft business, online...
ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process, holds an annual local quilt shop (LQS) contest. In conjunction with a special partnership to support the LQS contest, we’ve put together...
The last few years have been full of economic turbulence and the pandemic’s influence continues to affect revenue streams and opportunities. Without the usual schedule of conventions, shows, and guild events that businesses have relied upon to bolster sales and discover new opportunities, many have...