What a year it has been! The craft industry in 2025 continued to evolve at a pace we haven’t seen since the post-pandemic boom. Consumer buying shifted again as inflation eased but spending stayed value-driven. Makers leaned into meaningful creativity, niche communities flourished, and retailers doubled down...
Pinterest is often mistaken for social media, but it’s actually a powerful search engine—one that can drive long-lasting traffic. While an Instagram post lasts about 19 hours, a Pinterest pin can circulate for nearly 4 months. For craft businesses especially, Pinterest is an ideal “top-of-funnel”...
7 Proven Tips for an Optimal Online Shopping Experience A customer finds your latest fabric bundle on Instagram. They click through, excited… only to get lost in confusing menus, squint at dim product photos, and abandon their cart when shipping fees pop up at the last...
Smart craft business owners know that creating beautiful products is only half the battle; getting those creations in front of the right people is just as important. However, with numerous advertising options available, it can be challenging to determine what truly works for small retailers...
Small craft businesses thrive on community connections. Our strongest customer relationships are built on the simple actions that make shopping and crafting a pleasurable experience, whether it’s answering a quick question about products, following up with a customer who left a cart full of yarn,...
As a craft business owner, your website is your digital storefront—the place where your creativity, hard work, and unique offerings shine for the world to see. However, just like your business, your website can reach a point where it no longer meets your needs or effectively...
For small business owners—especially those in the craft and handmade sector—a looming recession can feel like a dark cloud gathering overhead. A recession brings uncertainty, tight budgets, and potential disruption to the business you've poured your heart into. But understanding what makes a recession so...
Trade shows provide a fantastic platform for craft businesses to shine, offering opportunities to connect with artisan buyers, showcase the artistry behind handmade products, and tap into niche markets that appreciate creativity and originality. These events are more than just a venue to display your...
Stitchcraft Marketing’s new book Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships is packed with useful, actionable tips and techniques to strengthen and expand your craft business. Gathering over 50 years of combined marketing experience in...