Author: Stitchcraft Marketing

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7 Proven Tips for an Optimal Online Shopping Experience A customer finds your latest fabric bundle on Instagram. They click through, excited… only to get lost in confusing menus, squint at dim product photos, and abandon their cart when shipping fees pop up at the last...

Smart craft business owners know that creating beautiful products is only half the battle; getting those creations in front of the right people is just as important. However, with numerous advertising options available, it can be challenging to determine what truly works for small retailers...

As a craft business owner, your website is your digital storefront—the place where your creativity, hard work, and unique offerings shine for the world to see.  However, just like your business, your website can reach a point where it no longer meets your needs or effectively...

Trade shows provide a fantastic platform for craft businesses to shine, offering opportunities to connect with artisan buyers, showcase the artistry behind handmade products, and tap into niche markets that appreciate creativity and originality. These events are more than just a venue to display your...

Stitchcraft Marketing’s new book Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships is packed with useful, actionable tips and techniques to strengthen and expand your craft business.  Gathering over 50 years of combined marketing experience in...

Stitchcraft Marketing is thrilled to announce our new book, Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships, is now available to order! Written by the team at Stitchcraft Marketing, Marketing Magic gathers over 50 years of...

Instagram Broadcast Channels are a new way for creators to share content directly with their audience in a more personalized manner. Think of them as a one-to-many messaging tool within Instagram's direct messaging system.  For craft businesses—whether you specialize in knitting, crocheting, sewing, or quilting—they present...