Author: Stitchcraft Marketing

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As a crafty brand or business, having a great logo is a crucial part of your marketing efforts. It is the first look at your brand’s personality and should convey a sense of your identity and provide a strong visual representation of your mission. While logos...

It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing earlier in response—as in October.   Wondering how to prepare your store for the holidays? Our first bit of advice is not to wait...

Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken and there are hidden dangers in the sandbox. It’s also a ton of work with seemingly little reward. If the business side...

Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know we must live with it, use it, and to do both of those things, understand it. While we crafters are dyeing fabric by...

Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you feeling like you are drowning in a sea of similar offerings. It is critical to create a unique presence that enables your...