05 Nov Does your blog need a disclaimer?
If you answered yes to any of the items above, including a disclaimer within each blog posts with sponsored or affiliate content is advisable to maintain the integrity of your blog. We recommend letting readers know that you received an item for free in exchange for review or that you have a personal relationship you may have with a person or company which may influence the nature of your post, ideally within the post itself.
The nature of your disclosure can be as detailed or “official” sounding as you like, but here are some effective examples to give you an idea of the range of possibilities:
Example #1: Commuter Knitter Yarn Review
Example #2: Fiddle Knits Yarn Review
Example #3: FreshStitches Guest Post
Example #4: Miso Crafty Knits Blog Tour Stop
Depending on the nature of your blog and how much revenue sponsorship and other affiliations may generate, you may decide to establish a dedicated page on your website explaining your policies on reviews and other sponsored content. Sewing blog Swoodson Says has a dedicated page here which clearly explains sponsored content, affiliate links, and their privacy policy. The Crochet Crowd also has a dedicated disclaimer page located here which isn’t as comprehensive as the first example, but demonstrates a few more examples of disclaimers which may be useful. Another reason to have a dedicated page outlining how reviews and sponsorships work on your blog is that it makes it easier for potential companies to work with you! On the 2 Sides, 2 Points blog, the Sponsorship page shares the philosophy behind product reviews on the blog and makes it easy to set up sponsorship advertising with the click of a button!
Example #5: 2 Sides, 2 Points Sponsorship Page
If you are interested in reviewing products on your blog, we’d love to hear from you! We have many clients looking for designers and bloggers to review their products.
- Email stefaniegr@stitchcraftmarketing.com with your blog stats: how many hits per day and your social media stats
- Let us know which types of product(s) you’re interested in reviewing (i.e., yarns, pattern collections, knitting needles, etc.)
- We send you product(s) for review
- You email us when the review is up (within 6 weeks of receiving your sample) and we promote your blog through all of our social media channels!
Stephanie
Posted at 15:42h, 01 DecemberThanks for linking my ‘legal’ page – I think all bloggers should be as upfront as possible, this is a great resource post!